Back leather patch

The back leather patch is that leather patch you see on the rear right of the jeans. Their only purpose is brand recognition. Levi's was the first jeans maker to begin using the leather patch on its denim overalls in 1886. Later, they started using the patch on their jeans. On the patch, Levi's tried to illustrate the strength of their products by showing two horses pulling a pair of waist overalls in the opposite direction. Today, almost every jeans brand uses its signature patch which becomes its identity.

Beginning in 1954, Levi's swapped out leather for a sustainable and less expensive alternative called jacron—a type of paper material with qualities similar to that of animal-derived leather.