((Don't make a mistake.)) The 12th image is a reference image, different jeans.

50s model

Button fly

Straight leg

Made in Japan

Cotton 100%

Toyo Enterprise Co., Ltd. 

1940's

KOSHO & CO. TAILOR TOYO

Post war Japan, during economic revitalization, General Headquarters （GHQ） carried out dissolution of Japanese financial business conglomerates that were dominating the Japanese financial circles. This major political resolution resulted in the birth of multiple new businesses, Kosho & Co. （Koshoshokai） being one of them. Kosho & Co. originated as an import/export company for clothing fabric, and is the predecessor of Toyo Enterprise, as we know it today. In the midst of the post war chaos, the streets of Ginza, Tokyo became flooded with street stalls selling traditional Japanese items such as kimonos to American officers. Soon, the streets were swarmed with Americans hunting for souvenirs to take back to their home country.

Seeing the vast amount of U.S. military soldiers surrounding the street stalls, an employee of Kosho & Co. came up with a radical idea. The employee devised the creation of a jacket featuring embroidered oriental designs. In order to implement this, craftsmen from cities of Kiryu and Ashikaga were gathered for the embroider. They incorporated the details of a baseball jacket, an already familiar design to the Americans. Due to the scarcity of silk, acetate was used as a substitution, a very similar material. Kosho & Co. sold these jackets on the street stalls, and immediately saw a spike in demand. The word spread to the PX （Post Exchange） of the U.S. Army base, and the jackets were shortly supplied to all the bases located in Japan and even internationally. Upon inspection of payment sheets, we can see that these jackets were labeled as a ‘Souvenir Jacket’ back then.

((From the Toyo Enterprise Co., Ltd. website))

SUGAR CANE is an American casual brand centered on denim in Toyo Enterprise.

The souvenir jacket is famous as described on the website as Tailor Toyo.

Toyo Enterprise has been making Hawaiian shirts since the same period, and even now it is made under the "SUN SURF" brand.

Try searching the internet for Toyo Enterprise / SUGAR CANE / SUN SURF.

※ Detail

・Selvedge

･ Hidden rivet (back pocket)

･ V stitch (top button)

･ Offset belt loop (rear)

･ Selvedge in coin pocket

･ Punched rivets

The fabric looks and feels like vintage jeans.

※Condition

No tears or holes.

Because the previous owner had folded the hem and wore it.It is rubbed and has white lines. (image)

Below the top button is a scratch that appears to have been rubbed with a buckle. (image)

There are broken stitches in the back pocket / no label, only stitches, since it was new.(image 12)

((Different jeans, but images of jeans made in the same series, without labels and stitches are broken. I think it's a copyright issue.))

No problem in wearing.

Display size:The description has disappeared.

((Please be sure to refer to the actual size.))

((Don't make a mistake.)) The 12th image is a reference image, different jeans.

Actual size

Waist27.56inch ”70cm“

Inseam  32.56inch ”82.7cm“

Rise11.73inch ”29.8cm“

Thigh width11.41 inch “29cm”

(Measure 4 inches below the base of the foot)

Hem width8.46 inch “21.5cm”

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((Please note that we do not ship gifts or undervalued items.))

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Limited to items in the same condition as when they were delivered.

No.P-127