34 Heritage
Luxury denim designed for the modern gentleman. Get the comfort of a trouser with the look and feel of a jean.

Men's premium je and pants from Turkey


Men's premium je and pants from Turkey
Known for
  • European luxury style
  • Stretch jeans

Key people


  • +1 8442003434


Year founded
Founded in
Made in
◀︎◀︎ back to all Jeans
◀︎◀︎ back to all Jeans


34 Heritage is a Turkish menswear brand specializing in high-end denim. It was launched in 2011 by the founders of Mavi jeans—Arkun DurmazArdie Ulukaya, and Sait Akarlilar.

Its global operations and manufacturing are located in Istanbul, Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia, and Australia.

34 Heritage jeans cuts: 

  • Charisma: Relaxed straight leg
  • Courage: Straight leg
  • Champ: Athletic fit
  • Cool: Tapered

They offer two styles in their chinos: Verona (straight leg) and Charisma (relaxed straight). Currently, in the US, their bestselling jeans styles are "Courage" and "Charisma", which range in price from $98-$195.


Founded by the makers of Mavi.
In 1952, the brand's founder, Sait Akarlilar, apprenticed at a garment shop in Istanbul, which was located at house number 34. Later, he acquired that shop and continued to use 34 as his lucky number.