About
Men's premium je and pants from Turkey
For
Men
Known for
- European luxury style
- Stretch jeans
Key people
Directors
Parent companies
Contact
- +1 8442003434
History
Year founded
2011
Founded in
Made in
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Jeans
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Jeans
Details
34 Heritage is a Turkish menswear brand specializing in high-end denim. It was launched in 2011 by the founders of Mavi jeans—Arkun Durmaz, Ardie Ulukaya, and Sait Akarlilar.
Its global operations and manufacturing are located in Istanbul, Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia, and Australia.
34 Heritage jeans cuts:
- Charisma: Relaxed straight leg
- Courage: Straight leg
- Champ: Athletic fit
- Cool: Tapered
They offer two styles in their chinos: Verona (straight leg) and Charisma (relaxed straight). Currently, in the US, their bestselling jeans styles are "Courage" and "Charisma", which range in price from $98-$195.
Trivia
Founded by the makers of Mavi.
In 1952, the brand's founder, Sait Akarlilar, apprenticed at a garment shop in Istanbul, which was located at house number 34. Later, he acquired that shop and continued to use 34 as his lucky number.