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Mavi is a Turkish fashionwear for men and women, founded in 1991. It is based in Istanbul, Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia, and Australia. It is one of the biggest jeans brands in Turkey and has its flagship stores in New York City, Vancouver, Montreal, Istanbul, Berlin, Frankfurt, Düsseldorf, Hamburg, and Moscow. The manufacturing facility is located in Çerkezköy, Tekirdağ Province.
Mavi was founded in 1991 by Sait Akarlilar and his daughter Elif and his son Ersin, in Istanbul, Turkey. The brand was founded under the umbrella of the parent company, Erak Denim, which Sait Akarlilar founded in 1960, at the age of 20. It is now headed by Arkun Durmaz (President) and Ardie Ulukaya (Sales).
The company manufactures jeans for both women and men, targeting a younger age group. Besides jeans and pants, it also makes jackets, shirts, and shorts.
Mavi jeans and chinos cuts for men
- James: Skinny, regular rise
- Jake: Slim leg, regular rise
- Marcus: Slim straight leg, regular rise
- Zach: Straight leg, regular rise
- Matt: Relaxed straight leg, mid rise
- Steve: Athletic fit, mid rise
- Johnny: Slim leg chino
- Edward: Slim straight leg, mid rise
Mavi jeans cuts for women
- Scarlett: Skinny, high rise
- Alissa: Skinny, high rise
- Tess: Skinny, high rise
- Alexa: Skinny, mid rise
- Viola: Cropped straight leg, high rise
- Kathleen: Slim boyfriend, high rise
- Ada: Boyfriend, mid rise
- SOHO: Girlfriend, high rise
- Barcelona: Wide leg, high rise
- Victoria: Wide leg, high rise
- Anika: Cropped flare, mid rise
- Sydney: Wide leg flare, high rise
- Ivy: Slim cargo, mid rise
- Anna: Slim jogger, high rise
- Juliette: Skinny cargo, mid rise
Celebrities who wear this brand of jeans include Adriana Lima, Kate Winslet and Chelsea Clinton.