6397

6397 is a New York-based women's fashion label founded by Stella Ishii, a veteran in the fashion business. 

Before founding 6397 in 2013, Ishii owned and operated a fashion showroom by name of The News, in New York City. Before that, since 1995, she ran a store called Staff USA and worked with an Italian manufacturer, introducing various international brands—such as Martin Margiela, Vivienne Westwood, New York Industries, and Alberto Biani—to the American audience. The Staff was later acquired by Diesel and Ishii went on to found The News showroom.

By 2013, The News evolved into her own fashion label, 6397. (6397 is the alphanumeric rendering of the letters N-E-W-S on a telephone keypad.) Soon, the label was available at many high-end stores, including Barneys and La Garconne in New York. The 6397 store is in the NOLITA neighborhood of New York (199 Mulberry St.) In 2017, an e-commerce store was launched for the brand.